“Until now, our marketing campaigns were based on producing large quantities of printed communication, we had no experts to help with on-line marketing.

IDM helped us achieve effective and fast results, online. IDM soon became our trusted partner and our new website is bringing us more enquiries than ever before! ”

Darryl Muff, General Manager UK for Ivoclar Vivadent

Case Study: Ivoclar Vivadent UK

Bringing an International Company to a UK Audience

Overview

Ivoclar Vivadent are one of the worlds leading and innovative dental manufacturers who also deliver world class dental training. Committed to improving technical and clinical practice across the dental profession, Ivoclar Vivadent offer advanced dental CPD training and dental product solutions to dental professionals around the world.

Challenge

While Ivoclar Vivadent benefits from an international profile, few dental professionals were aware of Ivoclar Vivident’s excellent range of courses here in the UK. In fact, much of the dental industry’s focus was centred on the company’s research and development centre in Liechtenstein, Switzerland. While Ivoclar Vivadent were investing in brochures and advertising, they had not started to build their online presence in UK.

Solution

IDM helped Ivoclar Vivadent make the most of their budget by taking their marketing spend online. As well as building the new Ivoclar Vivadent UK website, we incorporated proven SEO techniques and PPC campaigns, to increase their visibility online, building awareness around Ivoclar Vivadent’s presence in the UK.

Results

Ivoclar’s new website, their first in the UK, brought the company 700 visitors in first 10 days. Over time, we expect this figure to grow, reflecting the increasing visibility of the website online.

Next steps

To build Ivoclar Vivadent’s presence online, we are continuing to provide metadata for SEO and developing the web content to help the website achieve higher rankings on the world’s major search engines.

Ready to talk about Dental web marketing that wins you more patients?

Whether you want to find out how your website can turn more visitors into patients or rank top of Google, or you need the branding, marketing or advertising that connects with more patients, simply email info@idm-mail.co.uk or call Internet Dental Marketing on 01635 580500 for your free initial no-obligation consultation.