“I am speechless about the quality of my new website. IDM’s work is outstanding and their ability to manage such a project, and make my vision a reality is amazing. I believe the Changing Faces® brand is stronger than ever before – because IDM have captured exactly what we are about.”

Marc Northover, Founder of Changing Faces®

Case Study: Changing Faces®

Turning 1 Enquiry Per Month into 1 Enquiry Per Day

Overview

Changing Faces® was founded by Clinical Dental Technician of the Year 2009, Marc Northover. Operating within carefully selected dental practices across the UK, Changing Faces® Denture Clinics offer denture wearers a new experience in denture treatment and design. At the heart of the Changing Faces® philosophy is a commitment to providing the very best in denture care and craftsmanship – and the natural looking dentures that appear to have literally grown into place.

Challenge

When Changing Faces® came to us, the company was in its infancy and looking for a way to generate more enquiries from their website. While they were already working with a traditional marketing agency, their marketing to date wasn’t really bringing them the results they’d hoped for. What they needed was the lead generation that promised the best return on their investment.

Solution

It was quickly apparent that a website upgrade would bring Changing Faces® better results. Working closely with the Changing Faces® brand, we designed and built the new Changing Faces® website – one that truly reflected the quality their denture clinics provided. To make Changing Faces® more visible online, we applied a combination of over 80 SEO techniques, adding metadata to the site, using highly relevant search terms. To drive traffic to the new website, we created targeted PPC campaigns. To increase conversion rates, we added forms to different web pages, making it even easier for people to get in touch and register their interest.

Results

Changing Faces® reported a sharp increase in the amount of enquiries they received, a trend which has continued to grow. Now, the Changing Faces® website ranks for 74 pages on the first page of Google.

Next steps

To increase Changing Faces®’ presence online, we are continuing to provide metadata for SEO and developing the web content to help the website achieve higher rankings on the world’s major search engines.

Ready to talk about Dental web marketing that wins you more patients?

Whether you want to find out how your website can turn more visitors into patients or rank top of Google, or you need the branding, marketing or advertising that connects with more patients, simply email info@idm-mail.co.uk or call Internet Dental Marketing on 01635 580500 for your free initial no-obligation consultation.